Fashion & Retail Management
Board of Directors Insight
Having competed in this category, I can say that the FRM cases were some of the most fun and engaging DECA cases I’ve ever worked on! As a delegate in FRM, you can unleash your creativity and present a never-before-seen store promotion or even share some of your ideal clothing designs. The possibilities in this category are endless!
Do you consider yourself a marketing guru? Can you look into a consumer’s mind and visualize their needs and wants and are up to date on the current trends? Then clearly you need to try Fashion & Retail Management! Participants may be challenged to provide insight into marketing, management functions, and tasks in any retail establishment. They are given the opportunity to analyze a real-world case situation that deals with a single or multiple aspects within the retail scope. Examples of retail topics could include: the promotional mix within a store, increasing sales, vendor strategies, or distribution to consumers. Ideally a successful performer will bring unique and out of the box ideas that will blow the judges socks off! So if you’re the creative type and love promoting general products and services then you will succeed in this category!
Skills to Master